![]() Douyin is a golden goose for all kinds of brands The platform even created an interactive mini game to engage users and encourage them to don’t miss the offers. Douyin started its 618 strategy by launching a pre-sales campaign on May 25th, and then provided a wide range of discounts, vouchers and live streaming promotional events for the entire festival period. Moreover, the APP is currently building its own e-commerce ecosystem and this year it joined 618, China’s second most important shopping festival, officially entering into competition with big online retail giants, such as TMall, Taobao and JD. With this in mind, consumers belonging to such age range are those who made the largest amount of purchases online during the pandemic and that last August the platform reached more than 600 million daily active users, Douyin can be a great tool for brands eager to intercept potential customers and generate new leads. ![]() According to data, young people between 19 and 40 years old, living in New-Tier-1, Tier-2, Tier-3 and Tier-4 cities account for about 80% of Douyin users. Owned by the Chinese tech company Bytedance, this APP allows users to upload and share videos under one minute long, but what makes it so special is its ability to tailor content recommendations on members’ interests and tastes through its sophisticate algorithm. Risk assessment for a transport operator in Greater Chinaĭouyin is one of the most popular social media platforms in China.A world’s leading battery manufacturer setting its foot in China.A global tech company’s development of mobile payment in China.A global social media platform’s China export advertising expansion. ![]()
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